Poor Charlie’s Almanac, Thinking Fast & Slow, How to Fail at Everything and Still Win Big, Win Bigly, Influence, Pre-Suasion
- Affect Heuristic
- Anchoring
- Authority
- Availability Heuristic
- Commitment & Internal Consistency
- Confirmation Bias
- Dunning-Kruger Effect
- Framing Effect
- Liking Tendency
- Lollapalooza Effect
- Narrative Fallacy
- Priming
- Reciprocity
- Scarcity
- Social Proof
MGD’s 